If presented with a binary option, most human beings will feel obliged to choosing one of the specified alternatives. This is simply human behavior, and probably originated somewhere deep in our early evolutionary days, as a part of our need to belong to a group, having cognitive resonance with the rest of the herd – Resulting in being given protection from the rest of the group, due to a commonly shared cultural belief system, creating unity within the group as a whole.

No human being was ever successful within the safety boundaries of a herd however. If you ask Einstein what his most brilliant strike of genius was for instance, he’d probably answer “being in disagreement with the rest of the world.” This is simply the nature of innovation. Henry Ford famously said “if I had given people what they wanted, I would have created faster horses.” – And so on …

A brilliant NLP friend of mine taught me the definition of a leading question once, which is a question where regardless of what answer you’re giving, you’ll end up criminalizing yourself. His particular example was as follows: “Is it long ago since you stopped beating your wife?” If you answer yes, you admit having beaten her previously. If you answer no, you also admit having beaten her previously. With such questions, realizing any answer or option becomes futile is easy, and most will choose to utter something outside of the binary options presented. With other more subtle binary options, it’s not always that easy, such as for instance “will you vote for the Democrats or the Republicans this year?” Even the once telling you they don’t know, will probably choose one of these two (binary) options. They simply don’t know which at the moment, and reserve the right to make up their minds later.

However, intrinsically in all binary options, exists also the option to not choose anything – Sometimes also everything, and always something completely different.

Be the Einstein my friend!

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